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Business Administration (MSc): Entrepreneurship & Innovation (track)

Study programme

Business Administration: Entrepreneurship & Innovation

The one-year programme has a strong international focus and reflects a research-based approach to the field of Business Administration, in general, and Entrepreneurship and Innovation, in particular. If you aim to make your own individual mark on the business world, the Entrepreneurship and Innovation (E&I) track will provide you with a comprehensive set of tools.

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About this track

The E&I track is designed to prepare you for a career in any of multiple industries and in virtually every part of the world. You will be challenged by the latest theories, models and practices of new business creation by existing and new companies. You will also examine Entrepreneurship and Innovation through academic publications, case studies, guest lectures and company projects.

The one-year Master's programme offers a course in Theories of Entrepreneurship and Innovation followed by two core courses: International Entrepreneurship and Innovation Management. All courses  focus on the management processes of discovering, developing and exploiting opportunities for new products, services and business models.

The two core courses  use an  interactive format, in which you need to actively participate in analyzing and discussing management issues and challenges, cases, articles and projects. Some topics are: innovation strategies, innovation capabilities, collaboration and open innovation, technology and portfolio management, opportunity recognition, entrepreneurship and globalisation, venture capital and crowd funding, and corporate and social entrepreneurship. 

Programme structure

The Master of Science in Business Administration is a one-year programme of 60 ECTS credits (1 ECTS credit = 0.5 US credits). The academic year runs from September to the beginning of July and is divided into two semesters, each with three periods. If you choose to follow the International Management or Marketing specialisation you may start your programme in either September or February.

First semester

The year begins with two foundational courses on business theory, which serve as an introduction to the two initial tracks of your choice. In addition, you will be invited to attend UvA in Carré: a unique series of seminars featuring top-level speakers from leading companies, such as Ahold Delhaize, Unilever, Vodafone Ziggo, Google and l'Oréal. After the first period you will choose your definitive track, which will be explored in greater depth in the second period. You can enhance your specialisation by attending two track-specific core courses. In the third period, you will formulate a thesis research subject while being introduced to research methodology.

Second semester

During the second semester, the focus is on writing a thesis, for which thesis workshops will help you in the process of collecting and analysing data. This part of the programme is balanced by the opportunity to select two elective courses, allowing you to tailor the programme to your own interests and skills, and bridging the gap between theory and practice in The Business Lab.

The Business Lab

Want to test whether you can solve a real business case? You can choose from 20 elective courses in our Business Lab. Managers from leading companies will bring a real world business case to the classroom that your team has to solve in 6 weeks' time. You can select from a wide range of topics (e.g. branding, online marketing, strategy, change management or negotiations) and profit from the input of our corporate partners (e.g. Vodafone, L'Oréal, AB InBev, Deloitte). Presenting your solution to the company and learning from their feedback is a great way to prepare for you future career.

Download the interactive course schedule

Course Catalogue


The Master's thesis is the final piece of work you will be required to complete prior to graduation and is based on your chosen track. Your thesis must be individually written and will be supervised by one of the lecturers from the relevant track. Business Administration offers a structured thesis process, which enables you to finish your Master's degree within the given year.

Internships and exchange 

Students who have completed the 45 EC curriculum of the MSc Business Administration will have the possibility of doing an extracurricular internship. This especially gives international students a unique opportunity to experience the Dutch labour market. Students can also participate in an exchange semester.

Find out what is possible within your programme